Joining a gym can be intimidating.
All you want is to look like you BELONG!
So we did just that.
The Gym Camo was created to help gym goers feel confident getting thoses reps while feeling part of the gym.
We love a run, so we ran in our neighbourhood and created a font with our feet.
Introducing: Kudos Grotesque
We logged 26+ runs and used Strava’s feature “fly over” to generate letters and turned these “activities data” that nobody asked for into a custom font.
CINDERELLAS OF HACKNEY
THE RUBBISH COLLECTION
All sales proceeds went to a local environmental charity, the Skill Mill, hoping to promote a cleaner Canal.
FAILED!
Inspired by errors. Drawn and digitalised by William.
FIGHT FOR KIDNESS!
Also drawn and digitalised by William.
Featured in the Fight for Kindness Annual
2023, 2024 & 2025.